2018 ASHA CONVENTION PROGRAM BOOK • 133 ORAL SEMINARS • FRIDAY 1369  You Don’t Have to be a Marketing Guru to Promote Your Practice FR 10:30AM-11:30AM / CC, 157ABC (Lvl 1) Intermediate; Prof Educ AUTHOR(S): Scot Squires, CMU; Katie Squires, CMU You’re a great clinician, but how do you let others know that? Marketing, of course! Believe it or not, you can successfully spread the word about your practice without breaking the bank. Participants will leave with a roadmap that can help steer their business to the next level, including tips for creating HIPAA compliant social media. CRANIOFACIAL AND VELOPHARYNGEAL DISORDERS (SLP) 1370  Goal-Setting for Children With Cleft Palate/VPD: Knowing What & When to Treat FR 10:30AM-11:30AM / CC, 162AB (Lvl 1) Intermediate; Prof Educ AUTHOR(S): Adriane Baylis, Nationwide Children’s Hosp This session is developed by, and presenters invited by, Craniofacial and Velopharyngeal Disorders. Speech therapy is a common part of the care pathway for children with cleft palate/ VPD. It is critical that the SLP differentiate which speech characteristics should be targeted in therapy vs those requiring physical management. Strategies for selecting, writing, and prioritizing treatment goals, and how to adapt therapy plans around other care needs (e.g., surgical, orthodontic), will be discussed. CULTURAL AND LINGUISTIC DIVERSITY (GI) 1371  Cultural Competence Training during Pre-service Clinical Education: A Student Perspective FR 10:30AM-11:30AM / CC, 161 (Lvl 1) Intermediate; Prof Educ AUTHOR(S): Eusebia Mont, U of Maryland, College Park; Jose Ortiz, U of Maryland, College Park; Kayla Kaplan, U of Maryland, College Park; Rosa Lemus, U of Maryland, College Park; Amber Doctrow, U of Maryland, College Park; Tiara Booth, U of Maryland, College Park; Margaret Featherstone, U of Maryland, College Park; Kelly Puyear, U of Maryland, College Park The importance of specific clinical training in the domain of cultural and linguistic diversity is incredibly valuable for developing student clinicians. In this panel-style discussion, attendees will hear from student clinicians who have participated in a clinical training program with a specialization in cultural and linguistic diversity. FLUENCY (SLP) 1372  Palin Stammering Therapy for Children: An integrated approach for Children Aged 8-14 FR 10:30AM-11:30AM / CC, 255 (Lvl 2) Intermediate; Prof Educ AUTHOR(S): Sharon Millard, Michael Palin Ctr; Elaine Kelman, Michael Palin Ctr The aim of this session is to introduce delegates to the aims, principles and methods of Palin Stammering Therapy for Children aged 8 to 14 years. This family-based approach aims to increase children’s confidence in communicating, reduce the impact of the stutter and to help parents feel more confident in how to support their child. GLOBAL ISSUES AND PRACTICES (GI) 1373  Development of an Early Language & Developmental Screener for Chinese Infants & Toddlers: The DREAM-IT FR 10:30AM-11:30AM / CC, 102AB (Lvl 1) Introductory; Research AUTHOR(S): Jill de Villiers, Smith Coll; Xueman Liu, Bethel Hearing & Speaking Training Ctr; Wendy Lee, Bethel Hearing & Speaking Training Ctr; Teresa Hutchings, Bethel Hearing & Speaking Training Ctr; Eric Rolfhus, Bethel Hearing & Speaking Training Ctr; Liqun Yao, Bethel Hearing & Speaking Training Ctr Despite Mandarin being an important language, Mandarin early language development is not well studied (Leonard, 2014). Chinese pediatricians have developed a few language screeners for early identification of possible language disorder (Zhang, Jin, & Shen, 2003; Tardif, Fletcher, Zhang, Liang, & Zuo, 2008). This study discusses the feasibility of a more comprehensive checklist for caregivers of 0 to 36 month olds. HEALTH LITERACY AND COMMUNICATION (GI) 1374  Needs Assessment: A Revolutionary Approach to Planning & Evaluating Caregiver Support FR 10:30AM-11:30AM / Westin, Lewis Intermediate; Prof Educ AUTHOR(S): Vanessa Burshnic, U of South Florida; Michelle Bourgeois, U of South Florida A needs assessment is a tool designed to uncover and document unmet needs within a particular group. Once needs are identified, they can be used as a tool to drive planning and development of programs, such as caregiver support groups. The presentation will provide an introduction to needs assessment and discuss an example of its application in aphasia support groups. 1375  Patient-provider Communication in Medical Settings: Nursing & SLP Perspectives FR 10:30AM-11:30AM / CC, 108 (Lvl 1) Intermediate; Prof Educ AUTHOR(S): Mary Beth Happ, The Ohio St U, Coll of Nursing; Michael Burns, U of Washington; Kathryn Yorkston, Dept of Rehab Med at the U of Washington This session is developed by, and presenters invited by, Health Literacy and Communication. People with communication disorders are a vulnerable population in healthcare, at risk for medical errors and complications, exclusion from decision-making, and lower satisfaction with healthcare due to communication barriers. This panel will draw from the fields of nursing and speech-language pathology to discuss how to optimize patient-provider communication in medical settings including acute care and outpatient medical visits.